Wild Card, baby

-“Success” in cold outreach is not booking a gig. Success is just getting a positive response. Or maybe for you it’s just getting a response in general! Define your metric for success so you can measure what strategies work and what doesn’t. That’s where you’ll find true long-term success

- WILD CARD MARKETING. You should always be trying new ways of cold outreach even if it seems destined to fail. Your goal is trial and error here, not instant “success.” Try new things alongside your primary outreach strategy. See what works and do it more often