The A B test
- DC Smith
- Jun 17
- 1 min read
-Try keeping a simple goal tracking calendar on your phone. I have one for my marketing outreach. Each goal has its own weekly or monthly view, and you either put a check or an automatic X is placed on each day as it passes. Sometimes I think I'm doing enough and then look back at my calendar and realize that I haven't been hitting my daily corporate outreach goals for almost a week straight. Gives you an easy way to see exactly where you may be lacking
-If it's working, don't change it... but do experiment. This is why I love having a good CRM to track my clients and outreach. Sometimes a strategy is working good for me. No need to change anything right? But, I always wonder if I can improve, so I continue my current outreach strategy and A B test it against a new one I work up. If the new one works better than the old then you can swap it out while never losing momentum!





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